top of page

Shopify UX Design & Store Optimization

I help small businesses improve, redesign, and build Shopify stores that are easier to navigate, more polished on mobile, and better organized for customers and search engines.

My approach combines UX strategy, ecommerce content, merchandising, SEO, and hands-on Shopify experience to create stores that look professional and make the shopping journey clearer.

Shopify Store Refresh — $350

For businesses that already have a functioning Shopify store but need cleanup and optimization.

Includes homepage cleanup, navigation and menu improvements, collection organization, basic brand consistency, mobile optimization, shipping and policy review, basic website SEO, and SEO titles and meta descriptions for up to 5 key pages or products.

Shopify Store Revamp — $650

For established stores that need a more substantial visual and structural improvement.

Includes everything in the Store Refresh, plus homepage redesign, collection restructuring, product-page improvements, cleanup of up to 10 product listings, image and merchandising organization, email signup setup, shipping configuration, and on-page SEO across key website pages.

Complete Shopify Revamp — $995

For businesses ready for a comprehensive transformation of their existing Shopify store.

Includes homepage redesign, navigation, collections, optimization of up to 20 product pages, product descriptions, brand consistency, mobile optimization, app and setup assistance, policies, shipping and payment configuration, email signup setup, website and product SEO, meta titles and descriptions, and image alt text.

Shopify Store Build From Scratch — Starting at $1,250

For businesses that need a complete Shopify ecommerce presence created from the ground up.

Includes Shopify store setup, homepage design, navigation, collections, up to 15 products, product descriptions, shipping and payment setup, policy pages, email signup, mobile optimization, launch preparation, website and product SEO, page titles, meta descriptions, image alt text, and URL optimization.

What My Shopify Work Includes

The professional-site positioning can emphasize that you're working across several disciplines:

UX & Customer Journey — navigation, store structure, mobile usability and product discovery


Ecommerce Content — product descriptions, homepage messaging and customer-facing copy


SEO — page titles, meta descriptions, product SEO, image alt text and site organization


Merchandising — collections, product organization, imagery and presentation


Shopify Configuration — shipping, policies, email signup, apps and general store setup

Third-party costs are separate from service fees. Premium Shopify themes, Shopify subscription fees, domains, paid apps, stock photography, paid email platforms, and other third-party services are purchased directly by the client. Larger catalogs, extensive copywriting, custom integrations, and work outside the listed package scope may require a custom quote.

Let’s Work Together

Get in touch so we can start working together.

Thanks for submitting!

© 2026 Carol Thomas-Nall. All rights reserved.

bottom of page